As many women age, they may find they have to rethink a cosmetics routine that no longer suits their changing skin. Age spots, increased dryness and loss of vibrancy are some of the specific issues facing the 50+ woman.
As one of the busiest makeup artists in the business, I’ve worked with the likes of Geena Davis, Vanessa Williams and Bette Midler. I believe maturing women can look better than ever; they just need to switch up their makeup as they would their wardrobe. All it takes is a little know-how and the right products:
• Prepare Your Palette. Primers prep the skin for makeup application by evening-out the skin’s surface, filling in lines and concealing any imperfections. I always use face, eye and lip primers before applying color cosmetics. The key for 50+ women is to look for products that offer hydrating formulas to ease drying skin, and light-reflecting ingredients to diffuse lines, for a smoother, more even appearance.
• Bring Back Color. Many women in their 50’s find that their skin becomes dry and sallow and it has lost its natural radiance and color. I recommend using hydrating products that help energize your look, such as the Vital Radiance Line Softening Makeup-Rehydrating. Its water-based formula with SPF 15 boosts moisture, while its increased color density revitalizes your complexion. And its remarkably lightweight formula won’t settle into lines or wrinkles. Try using a brush to apply this product-this technique creates a polished makeup look and provides precise … Read more