In your author and book promotion activities, it’s critical to make it easy for journalists, chat show suppliers and other influencers to quickly find everything they need to find out about you and your book. One of the best ways to achieve that is to make a web page for the media on your website and blog.
Online author and book promotion web pages are called by several titles, including a media room, a media kit, press room, or press package, or they are simply labeled as Media or Press on the site’s navigation menu. On some sites, the press page is seen through a link from the About web page of the website. Whatever you call your publication publicity web page, just make sure it’s obviously marked and no problem finding from any web page on your site.
Remember, your media page is not only for the media – it’s a great spot to showcase your credentials and biographic information for a number of author and book publicity purposes. For example, you can link to your media web page when introducing yourself to bloggers, clients, and potential companions. • About the Author – You may create two bios, a short one around three sentences (imagine a radio announcer introducing you) and another bio about half a page long. • About the written book – Overview of your book, written in a news style without marketing buzz.
• Praise/Endorsements/Reviews – Feature any celebrity quotations prominently. • Awards – Book awards and honors received by the author. • Author Photos – High res version for printing and low resolution for online use. Include a caption beneath your picture listing your credentials or author tagline. • Book Covers – High resolution for print and low resolution for online use. • Contact Information – Make this no problem finding, include email address, contact number, and address if suitable.
- What are their resources
- 3rd) Complex Kind of Mobile App
- Ask open-ended questions rather than yes/no questions that can make respondents think
- Use Facebook LIVE
• Complete Press Kit – One page or document made up of all of your media information in one place. • In the Media – Provide links to earlier media coverage that you’ve received. When you have made an appearance in any major broadcast or print mass media, include their logos prominently on your mass-media web page. • Audio and/or VIDEOS – Short audio or videos of you (preferably being interviewed) allow potential interviewers to listen to or see you doing his thing. • Interview Topics – A summary of topics you can discuss.
• Article Topics – A summary of topics you can write about and/or suggested perspectives for feature stories about you. You might even provide pre-written stories or methods for the media to use. • Fact Sheet – One-page document with pertinent factual statements about your industry or book topic. • PR ANNOUNCEMENTS – Links to online versions of for announcements about you, your book or business. • Media References – Nice quotes from media who have interviewed you or caused you.
• Clients Include – If you’re a consultant, you might want to post a summary of important clients (using their permission) and a few testimonial quotations from clients. Many online book publicity pages contain downloadable documents in PDF format, but Sandra Beckwith advises just putting the written text of your mass-media materials on the web page and allowing people to copy and paste following that. Even when it’s convenient to duplicate or download your publication promotion materials from your website, some individuals will still want one to email information to them or even send an imprinted media kit.