What Is Mobile Marketing All About

You are on way to the office. As you passed by a coffee shop, your phone just went off telling you have a message. It turns out it was a pitch from the coffee shop telling you about a 10 percent discount on lattes. You look behind you and smile, thinking to take the offer later in the day when you go home. There are two ways of marketing through mobile. The first one is using the mobile phone that is a device which allows you to receive and make calls, receive and send SMS and receive updates about everything. The second one is using a mobile or vehicle in marketing a service, company brand or a product by having road shows travelling from one place to another. Aside from the road shows, one can also use the mobile in exposing a newly made billboard of the company in every place they will be able to pass. In this article, we will focus on the use of mobile phone and its applications in promoting services and products.
That, my friends, is what mobile marketing is all about.
Mobile Marketing Through SMS. Mobile phone is one of the necessary commodities a person must have because of its various uses for day to day activities. You can seldom see a person without having his or her own mobile phone these days. Through this device, anyone can get connected with every one regardless of their locations. We … Read more

All Along the Digital Watchtower

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It’s no secret interactive (web-based) marketing has arrived. The IDC research group just released a study in late June of this year indicating 99.9% of a survey of executives and entrepreneurs said they currently conduct online marketing activities, or, are in the process of implementing or initiating some form of interactive marketing. The problem or challenge that many of these executives (marketing, management, etc.), and entrepreneurs (marketing, principals, etc.) have is how do they measure their online presence?
Most interactive marketing types, whether they are agencies working for/with clients or in-house personnel, typically just measure a company’s return for a specific process or period of time. Many never think to actively monitor what a company’s competitive position is vis-à-vis Search Engines or Directory Listings, the number of links they have pointing back to their web site or what type of “net buzz” is being generated (positive or negative) via the Usenet/Newsgroup community. In short, its digital warfare and the fog of war is obscuring the battle lines.
Entrepreneurial competitive intelligence sounds like a real mouthful, or much more than it is. Basically it’s using off-the-shelf tools (software or ASP services) to understand what your page 1-3 keyword rankings are versus:
your direct competitors via the top tier Search Engines (Google, AltaVista, Excite, AOL/NetFind, HotBot, Netscape, Magellan, Lycos, Web Crawler)
how and where your company is listed via the blue chip Directories (Yahoo, LookSmart, Open Directory)
what’s your link popularity (number of links pointing … Read more

Ways To Use Pinterest For Market Research

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Make way as the new social media site is stepping up as one of the most promising and valuable marketing tool for almost all types of businesses. Pinterest is an online bulletin board that allows you to pin your favorite images. It’s launched way back in 2010 and had formerly moved its growth of having more than 7 million of unique visitors and members as of December 2012. Its uniqueness and relaxing approach to the user’s visualization is one of the good reasons to be used as marketing tool for business research. It offers the pinning of your favorite images and had it shared in open social industry, this methodology allows the user to choose variety of options on viewing interesting sites and products that they wanted. Survey says that Pinterest had already surpassed the amount of traffic it gives to company blogs and websites than YouTube, the Google + and the famous LinkedIn combined. This factual aspect shows that using the Pinterest for market research is one way on gaining success.
Pinterest as a promoting tool. Pinning of images and have it sorted by boards would likely create a huge variety of options in searching something to buy with. For example if you want to look for a new car that suits your tastes and fashion, you can actually browse for different boards with different prices and availability through Pinterest. This feature allows you to have the best option on … Read more

Top 2012 Online Marketing Techniques

Online marketing has become a mainstay in the marketing mix of any business wanting to stay relevant. Online marketing is one of the few that has the speed, reach, and relevance that could spell the difference between having a good bottom line or stunted growth. Internet marketing has increasingly improved over the years and has become a vaunted tool in marketing that could maximize growth and contribute positively to a company’s revenue.
Design is everything
Design is everything because it sells. Just look at the best websites around. They have become giants in their field and it is no coincidence. It is the design that pushes the value of a brand. When a company that sells shoes takes a lot of concern about the design of its website, speaks volume about the importance of having a good-looking site. In 2012, more and more websites have focused on design and multimedia in their respective sites. This is a trend that is seen to be more pronounced in the future.
Visual marketing
In 2012, more websites have used more visual media such as videos and images to improve the design of the site. Facebook redesigned its pages to include more images and lesser text. Twitter has allowed banner images on the profile pages of the users. A visual revolution has been shaping up and it should be a potent force for years to come.
Scrolling is the way to go
Scrolling techniques have been used since the … Read more

Social Media Marketing Video 5 Tips To Success

Getting website visitors is your main job when building an online business. With the internet there is no such thing as stagnant. Things are always changing, improving and evolving. Combining video with social media will really help you get a leg up on the competition. Using social media marketing video is great, but how do you do it?

Here are a few basic concepts to keep in mind when you are planning and implementing your strategy:

1. The videos you make have to be high quality but what does that mean? Well it doesn’t mean that you have to hire actors or pay thousands of dollars for state of the art effects. What it really means is that the audio and video are clear and that the information is presented in an easy to understand format.

2. Keep your video’s fairly short. The average is less than 5 minutes. If you are providing some sort of educational video you don’t have to adhere quite so strictly to this rule.

3. Make an outline of the points you want to cover before you start recording audio for your video. The last thing you want to do is be a stammering fool. If you listen to your video and you find the word that is spoken the most often is ‘um’ you really should go back and re-do it.

I know that is a hassle, and takes time but if your video is filled … Read more

Mobile marketing is a relatively new type of advertising. It is no longer the preserve of large organizations. Now, anyone can get involved, and reap big benefits. Check out these great tips.

Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Prior to polishing your promotions, make absolute certain that they are simple to forward to others and even include some incentive to the original recipient for doing so and you will have an instant ad booster!

If you are using email as part of your mobile strategy, consider using a text strategy instead of HTML. If you haven’t optimized your HTML creative for a mobile device, the email itself can be incredibly hard to read in a mobile environment. A text email is perfect for mobile users, as it will appear exactly the same way across all email clients and it’s easy to read on small screens.

Don’t forget to promote your mobile website! Get the word out via your normal site and your social media that your website has been optimized for mobile. This will help build awareness of the opportunity, position your brand as a forward thinker in terms of technology, and drive traffic to the new mobile page.

One of the key factors to successful mobile marketing advertising and messaging is to keep your messages and ads short, to the point, and urgent. The devices are possibly smaller, so you have less room to work with in … Read more

Pinterest Starter Guide For Small Businesses

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Probably you have heard it by this time how interest can become a force that can help your small business grow. If you are a type of enterprise that relies heavily on generating traffic, then interest is your bet. So how can Pinterest help your small business? Marketers are making a bee line to tryout this new social media platform because it affords them a lot of leverage that can do wonders in bringing your small business at par with well-established enterprises. This early studies have shown how social media, particularly Pinterest could help small businesses can topple if not level with large companies.
This looming potential makes owners of small business drool at the prospect of getting a huge boost from using interest to advance their business agenda and rake in the profits. With this idea firmly positioned in mind, the next question that is waiting to be answered is how could owners of small businesses to ride the next wave in social media marketing? The answer lies on how well you know Pinterest and use its natural strengths to your advantage for marketing purposes. Perhaps this is the most important facet of the marketing effort that should be mastered by anyone who wishes to engage with Pinterest. If you know how this social site works half of the battle is won.
Interest works by leveraging the power of the image to attract followers. Let’s face it. People are easily attracted … Read more

Do New Media Technologies Contribute To A More Democratic Polity

Since the introduction of mass media, academic debates in the field of communications and among the everyday discussions of citizens around the world, tend to emphasize on the importance of news and entertainment media as mediums of political discourse, and especially on their role as dynamic forces to nations’ democratization. In United States particularly, scholars and observers place considerable responsibility upon the shoulders of new media for the current state of U.S. polity and culture.

When the term new media was first introduced, critics that studied it entered the sphere of hope, trying to evaluate whether the new technological forms could foster participation, increase the level of awareness regarding politics among citizens, and reestablish interaction. Internet chat rooms, talk shows, live TV shows, and all interactive multimedia networks of various forms, fueled and continue to feed this hope, which makes contemporary critics believe that the significance of politics could be understood by the vast majority, decreasing lack of interest. But have things changed due to the introduction and use of these new media forms? Do people feel more democratized and are they better involved in the political processes that govern their everyday lives?

Unfortunately, as different studies suggest, new media have altered not the number of people involved but actually the scope of their interest in public policy and politics. That is mainly because new media technologies to provide both new challenges and dangers. There is the danger that a … Read more

Pinterest Ways To Driving More Traffic To Your Website

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How Pinteresting! It seems that businesses have been jumping into the bandwagon and trying to leverage the power of the new kid on the block—Pinterest. And, for good reason they are so excited about the potential of this new social media. Perhaps marketers are impressed on the rise of this social media. Just look at the number of users attracted to the website in a short span of time—aren’t you impressed?
As the smoke clears, we are confronted with a question. How to use Pinterest to effectively drive more traffic to your external website? If you are not convinced that Pinterest has this ability just take a look at the facts. Pinterest has edged out Yahoo in driving organic traffic and has repeatedly outlasted Twitter in driving referral traffic.
Driving traffic to your website boils down on how much you know about Pinterest. The more you know about this new social media the better chances of driving traffic to your website. However, this takes time. You need to spend a lot of time before you get the hang of using Pinterest. Don’t fret if you have don’t time to learn. This article will give you tips to shorten the learning curve and get you up to speed in carving success in Pinterest.
First Step: Make your website pinnable
Make your website pinnable. This will dramatically increase your chances of getting involved with Pinterest. Most of the websites are designed … Read more

The New Way to Look Good

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If you need effective marketing and advertising materials, poster can be the one. Poster is a great tool to use when presenting your services to a new league or as a point of sale display on picture day. Along with your company name and contact information, the posters demonstrate the products that are available. A printing company that has poster printing service may be able to help you made your poster.

As technology evolves, posters making are also affected. Posters that are printed using the digital printing technology are termed as digital posters. As part of the innovative printing process, these printing services likely produce images with a stunning color vivid description, texts and colors that really attract the attention from any individual.

Digital posters are commonly chosen, especially for marketing requirements since they are not only quality made but are also very affordable compared to posters that have undergone traditional method of printing. Making poster can be made very easy through digital poster printing. This is another good alternative to use when you want your poster appearance to come out as highly compelling as you’ve want them to be. To immediately attract clients, it is best to make use of digital poster printing services that would fit in your requirements in poster printing jobs.

A digital poster printing is a good service for people like you who are looking for photographic quality poster prints. Usually, digital posters printing services uses four … Read more

Home businesses offer ambitious individuals a terrific pathway to independence, but also pose unique challenges. Knowledge of the potential upside as well as the risks involved in such enterprises is essential for anyone wishing to be their own boss. By taking these tips to heart, you will truly understand what it takes to succeed as a home business owner.

When starting your home business you will want to go the post office and get a PO Box for mail that is sent to the business. There are a lot of crazy people in the world and you do not want to invite them to your front door by having your home address as the mailing address for your business. A PO Box is a safe and affordable way to avoid hassles.

Get started early with social media. Making sure you know how to get around on Facebook, Twitter, and other social media sites will ensure that you can use them effectively to further your business. Most people online are members of social media sites, so you’ll be able to attract millions of visitors and potential customers.

Keep family interruptions to a minimum while working from home. Since interruptions can seriously impede productivity, let everyone know when you are going to work and when you expect to be finished. Explain that you need privacy so that you can be available to them sooner. Make sure children are supervised and that you can be reached in an emergency.

Include links to … Read more

Five Proven Ways To Make Money Using Pinterest

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You have probably heard about interest. We bet you have been hearing great reviews about this site. The sheer explosion in activity and burst of excitement is enough for people to quit, how do you monetize all that jazz? We bet you are like us asking that very same question. For starters, we have to seriously ask if there is any light at the end of the financial tunnel as far as interest is concerned.
We have to accept the harsh truth that every venture that is on the Internet wants to make money. Regardless if it is a non-profit or not, the bottom line will always be the only line to take. That’s why people are putting their brains through the wringer in the hope of squeezing out ideas that can help them use the natural leverage provided by Pinterest to keep the moolah flowing in their bank accounts. Let’us get the facts straight here. Interest frowns upon purely commercial activities on its system. That is why it went after affiliate links and made it difficult to make money that way.
While waiting for the tide to tone down, it is important to know that there are several other ways to get some moolah from interest without necessarily breaking their policies. If you are interested then read on, you may find some sense from the suggestions and give it a shot from your end.
1. Photographs make Pinterest a … Read more

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One important thing about mobile marketing is that you need to present your material in a unique manner if you want to grasp their attention and lock them in. If you want to get started or improve your current marketing plan, then this article is what you need to read.

Avoid sending mobile messages on holidays and weekends if you can help it. Although you have access to people’s cell phone numbers, be very careful about when you use it if you want them to respond favorably. Sending business messages on holidays is widely seen as inappropriate, so don’t do it.

Set up a poll for your marketing campaign. Polls can be set up as a question-response format or a response message. Polls are an excellent source to use to get the options of your customers to your products. Always check with your mobile provider to make sure they can support real-time results for your polls.

Make sure that your business has a presence on social media websites, and includes links to them on your business website. Social media have their own mobile versions of their websites in addition to mobile apps that have a relationship with them. This is another way for your business to connect with consumers easily.

Whether you are running a large business or a small home business, you need to sit down and develop a social media policy that sets the standards of what should and should not be done through social media. … Read more

Mobile Marketing – Jobs That You Could Apply

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Mobile marketing is no doubt, a very feasible marketing plan and a growing industry in its own right. With its rising trend and growth, it is pretty certain that it will be here to stay for long. This has paved the way to new and exciting marketing trends not only for businesses but individuals as well. As it continues, this also develops new jobs that would be necessary to fill strategic and creative positions.

So, what types of jobs would be suitable for mobile marketing? Here are a few.

1. Mobile Marketing Strategist. A mobile marketing strategist is an individual responsible for making key decisions regarding a business’ mobile marketing campaign. Typically, he is called or designated as the project manager. Oftentimes, this individual would come from the marketing department of the business or have extensive marketing background. He or she must have a great deal of knowledge with regards to the marketplace, the product, the consumers, the strategies and the implementation. Even more, he or she must be able to know how to pull up an effective mobile marketing campaign. Having a strong market research skill must be one core competency of this person. Aside from that, he or she must also know how to execute various mobile marketing strategies.

2. Mobile Application Developer. A mobile application developer is an individual responsible for making applications for the mobile platform. He or she must be able to create an app … Read more

What You Need To Know About SEO And Why

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Why should you bother with learning about search engine optimization? The fact is that search engine optimization is an inexpensive way of effectively advertising your business, as you don’t need to hire a professional if you have the right advice. Your small business will benefit from as much exposure as you can possibly give it, so be sure to follow these simple steps to get more business from your web presence.

By posting duplicate content at different URLs you’re diluting your link juice, thus reducing your page rank boosting power. This is an important reason that you should instead focus all external and internal links to a single page so it can get the mega-boost it needs to up the search engine results page!

Your SEO focus should be on phrases, not just single keywords. How often do you ever search with just one word? You need to choose phrases that will bring customers to your website who are looking for exactly what you’re offering. Include localized information in your text, like “Our Toronto location is having a sale this week!” instead of “We’re having a sale!”

Keywords are absolutely essential to get your website on the search engine map. All aspects of your site; titles, content, tags, URLs, and even image names; should contain plenty of words that a person might be searching for to find your content. Beware of putting too many unrelated keywords, though- this can … Read more

Ideas To Getting More Customers

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Customers and clients are the backbone of a business for without them, business is useless. The key is how to get new ones and how to keep the old ones. Sales and marketing strategies to help you get new customers and relationship management help you keep the old ones. But in this moment, we’I focus on how to pull more of them and show them what you got for them.
Take a look at the following:
1. Advertise your products and services through content marketing. Do not jump directly into the tactics without planning. You should always start by setting goals on what you want to achieve. Generating leads, cross-selling products, retaining customers, raising awareness, and increasing customer satisfaction are examples of goals. Advertising has always been a starting point for a business. This is the pathway for a business to be well-known to everybody. There are a lot of ways in which you can advertise your product like for example in the internet you can try blog posts, articles, whitepapers, and slide shows. You can also try the videos, and podcasts, in-person and online events, real-time updates, and interactions, print books, and magazines, and any other advertising creations. Just a little piece of advice, please do not shut off your ads because people might have the tendency to easily forget you especially when you are just a start up.
2. Make your company easy to find through SEO. Today, people did their … Read more

Blogging: Bypassing The Media

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National and international business is doing something mainstream media professionals never saw coming – they have wrested control of information away from entrenched media sources.

Standard media sources provide content in a confined and compartmentalized fashion. This form of communication is normal, expected, dare I say the status quo?

A Passing Fad or Defining the Medium

In the beginning blogs seemed more attuned to ‘streams of conscious’ thoughts. The beginning of blogging was personal and sometimes social. This thought morphed into social networks that are prevalent today.

Somewhere along the way business caught a vision that blended information and marketing into a highly personalized package known as Business Blogging (B-blogging).

Taking Information to the Consumer

Blogging has taken business information from small portions of data from sources, you need to pay for and brought it to the masses – at no cost.

Suddenly those who were the most knowledgeable were bypassing the media and actually finding greater success in reaching those most interested. Not only was the information available in a timely way, it had a significant impact on the marketing aspect of the company.

The media can often drain the personality from an interview with an expert, but a b-blog can restore the personality and allow visitors to see your business as more approachable, accessible, and likable.

Where Media Fails

Where once a staff writer had numerous stories to work on and numerous contacts to make to finish other stories, now a motivated … Read more

Find Out Everything You Need To Know About Search Engine Optimization

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Search engine optimization (SEO) and its formulas are a method of figuring out how to boost visibility and visitors coming to your website. It does this by putting the top keywords people type into search engines and applies it to your site offering more visibility.

Give each page its own title tag. This way, search engines won’t think every page is the same and fail to index it properly. Not to mention that it becomes easier for the reader to tell the differences between the pages as well. Something as simple as telling your individual pages can push up your ranking in the SERPs.

Crawlers or spiders are a hugely important when it comes to search engine optimization but don’t try to cheat the system and force the crawlers to find your site. Let it be found naturally through site pages. If you are focusing on good global navigation and linking, you will end up having a much better and easier to find site overall. Rather than a site that is clearly just trying to gain page rankings.

Linking directly from your homepage to the pages of your best-selling products will improve both usability and search engine performance. By their very nature, these internal links will see a lot of traffic. Search engines will pick up on all that traffic when they index your site and add plenty of weight to search terms that appear in the … Read more

How Pinterest Marketing Can Generate Online Money

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Interest is one of the hottest things to happen on the Internet. That is why businesses are literally jumping on the band wagon to gain a piece of the pie. There is a perfectly good reason why marketers are seeing dollar signs all over Pinterest. The new social media network has been transformed into a marketing dynamo that can drive significant traffic to websites unlike any other social media.
If you have been excited about interest, the question is who doesn’t? That is why there are lots of people waiting in the wings wanting to know how Pinterest could do wonders for their sagging marketing efforts. That is why you have been reading this article this far because you are expecting a lot of information that could help you with your marketing efforts through this new social network. Grab a seat now and hold on, because this could be a very great ride. Like any other social network, Pinterest offers a new way of engaging with your customers. In fact, studies have shown that interest is primed to overtake the top dog Facebook in the future. As people suffer from Facebook fatigue, the new order will emerge and interest will lead the way.
Just like any marketing venture, it is important to have your products exposed and your brand recognized. That is perhaps the very essence of marketing. In Pinterest, it can do just that to your collaterals and marketing assets. … Read more

Moving To The Big Leagues: Advice For SEO

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Search engine optimization is one of the best ways to get visitors to your website. It can even help you make more money. But, the only way that search engine optimization will be helpful to you is if you know how to use it properly. Which is exactly what the following article is going to teach you how to do.

Allow visitors to your site to social bookmark it for later, by providing your visitors with this option, you are helping to create links that will raise you in search engine ranks. Not only that, but you can find free widgets that can help you accomplish this for free. Remember, the higher in search results, the easier you can be found and get more traffic.

When dealing with search engine optimization, it is a good idea to place some of your keywords in either bold or italics. This will make your keywords stand out more, especially if you only use it for the most important ones and will allow you to achieve a higher search result ranking.

When optimizing your website for search engines, it is important you make one or two changes at a time. If you do too much at once you won’t be able to tell which change affected your Page Rank negatively or positively, and it’s also possible to have both good and bad changes which cancel each other out, confusing you even further.

Don’t put … Read more

Is Your Business Being Sociable Enough?

Facebook and Twitter, according to most PR gurus are not the only social media networks that reap big results. You’ll find yourself lost if you were ever to watch a social media expert navigate their way around all the different social networks and blogs. With the growing use of social networking by professionals, there is a growing number of social networking sites focused on business users and meeting their needs. So why settle for just one site when you could be found and many others?
Here’is a list of the famous networking sites that your business should be registered next:
1. Facebook. Known to be the leading global social networking website, Facebook is open to anyone aged 13 and over. It reportedly has more than 350 million active users, a number you could easily convert to traffic, sales, and more opportunities. Through this, you can browse and join networks, pull contact from a web-based e-mail account, find friends in several ways and a lot more applications specific for businesses.
2. MySpace. Myspace is an extremely popular social networking website whose main features include Bulletin board, Groups, MyspaceIM, Tv, Classifieds, Karaoke, Polls, and forums and other applications. When you join MySpace, the first step is to create a profile. You then invite friends to join there and search for your friends on already profiled on MySpace these friends become your initial Friend Space. Once the friendship is confirmed by all the people in your friends’ … Read more

Driven to Success by Digital Business Cards

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For years, businesses have been using business cards to entice new customers or to keep contact with existing ones. But as society changes and technology evolves, promotional materials including business cards have become more and more high-tech. Needless to say, it is essential for every business that their advertising materials communicates effectively what is distinctive about their business and what sets them apart from their competitors.

Today, there is a better and more cost effective way of marketing your products and services – that is through digital business cards. But what exactly are these digital business cards? In essence, it is a pocket-size CD-ROM roughly the same size as a typical business card that can be played in most electronic equipment that have CD drivers. With digital business cards, your customers can actually access your site, know your products and services, and have up to date information with just a click of the mouse. Compared to brochures, catalogs, and newsletters which need to be printed every month or every quarter to include new additions in products or services, digital business cards eliminate the need to print brochures every month. You only need to change or improve your website to accommodate new products. From the digital business card itself, customers will already be able to know whatever new products you have. Hence, handing out digital business cards can better provide your customers with better and fuller access to what you have to … Read more

Advertising Your Blog on Other Websites for Free: How

You Can Take Advantage of a No-Cost Strategy

There are several ways you can advertise your blog on
other websites without paying a single cent. The trick
is to find these channels and determine which ones
will work for you. Here are just a few techniques you
can use:

Advertise on other blogs. You could build a reciprocal
relationship with other bloggers, particularly those
whose content are related (but not necessarily?
similar) to yours. If your blog is about gadget and
industry news, for example, you could advertise it for
free on another blog that offers gadget reviews.

By becoming partners with a non-competitor, you take
advantage of his market for the right type of exposure
without alienating anyone. It’s fair, it works and
it’s for free.

Use social media. Social media revolutionized many
aspects of the Internet, particularly because it
presents a new way of communicating and sharing
information. It broke many barriers, allowing people
from across the globe to build and join networks, both
for personal and business purposes.

Social media are sites that can be used to advertise
your blogs for free. Nearly all types of businesses
that exist on the Internet to use social media for
promotional activities. The demographics here are
clearly defined, people can communicate in a more
personal manner and since social media is an accepted
platform for marketing, people who read your ads
regarding your blog are more likely to be receptive to… Read more

Where To Go For Digital Photo Camera Shopping

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Because a digital photo camera can be an expensive item to purchase for recreational use, people take considerable steps to find out where to go digital photo camera shopping. There are local retailers that are located in mass merchandising stores, where the sales representatives only know the basic features about some of the digital photo cameras that the store sells on a regular basis.

These prospective shoppers of digital photo camera devices might decide on where to go digital photo camera shopping by seeking out the professional advice of photograph developer that is right down the street from his business location. These photographic technicians might be unable to help you.

They might be unaware of the different types of digital cameras on the market today. Their digital camera equipment is commercial sized, and not the kind that you could put in your shirt pocket or carry along in a camera bag. They might, however, be able to direct you with a local retailer who is fluent in all phases of digital camera operations.

To learn about where to go digital photo camera shopping, people will usually choose to self-educate themselves on digital cameras. They visit information websites that have online course that is free of charge and find out all the operating functions of a digital camera and the accessories that are available for it, before they try to find out where to go digital photo camera shopping anywhere else … Read more

Social Networks With Bright Future In 2013

There is no stopping social networks from influencing real society this 2013. It will become stronger and better with new social networks that will carve their influence and earn their spurs in the New Year. As people spend more time in social networks, more ideas will come up to bring about a dynamic shift in how we use the Internet. Let us take a peek at the social networks that are expected to make a huge impact in 2013.
Foursquare
As more marketers use location-based data, Foursquare is expected to be at the forefront of this revolution. While most people using Foursquare are avid fans of Facebook and Twitter; it offers a different experience. Foursquare combines user-driven content and location service. This formula spells success for anybody who is engaged in social networks and wants to harness its power.
Friendster
Friendster is not dead! Friendster is not dead! At least that is what the people behind it wants to happen. As the emerging social gaming network, people will still have much use of this once kind of social media well into 2013. Having games is the very element that knocked them out in the top perch by a certain Facebook. However this coming New Year, Friendster will have a bolder stature and a brighter future as it pushes the envelope even further. Further into the future of social gaming which they hope becomes their second wind.
My Space
Another casualty of the Facebook … Read more

Five Pinterest Tips To Visually Attract Your Audience

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Interest is the newest success story in the Internet. From being the obscure social media two years ago it has risen towards greatness and even battling the industry’s big boys. In fact, interest is being tagged this early as the next big thing in social media. The potential of this social media sent marketers drooling. The numbers that this social network is crunching of late is nothing short of phenomenal. The rise of this social media is so fast that it is akin to the escape velocity.
This is why businesses have been trooping top interest to attract customers and push brand awareness. Interest has demonstrated its capability to capture audiences, and drive traffic, and sales. It is a dependable site to convert leads into sales.
To succeed in Pinterest you need to know how it works. Interest is different from StumbleUpon, Facebook, Twitter, and even Google Plus because it combines two ancient ideas and gave it a modern twist. It fused social networking and social discovery through images. If you want to know the secret to succeed in interest here are five tips that will surely improve your chances in winning more customers and get better sales.
Tip No. 1: Be interesting
Pinning interesting pictures is the key in attracting your audience. Just like in the real world, interesting things act like a magnet that will attract people to your boards. Make sure that the pictures that you post … Read more

Search engine optimization (also known as SEO) is a critical part of running any website that is looking to generate more traffic. It is also considered an art that is difficult to master because there are so many different search engines using different search algorithms that you have to account for. However, there are tips and tricks that can help make search engine optimization easier to understand and use. This article aims to share some of these.

For optimum search engine optimization WordPress users should strongly consider using the ALl in One SEO Pack as a plugin for their blogs. This program addresses several issues related to search engine optimization and is an essential tool to get your page more views and higher traffic. At no cost to you, there is no good reason not to give it a try.

To improve your ranking in search results, you need to have a lot of links to your website. Create partnerships with other websites: post a link to their content and ask them to link to yours. Post links to your website on popular social networking websites or in comments to popular blog posts.

Make sure that as you develop your site you are keeping the people who are going to be reading your site in mind. As important as it is to get the robots’ attention to bring your site up, you want to be sure that the content that is included is going to capture the interests of the … Read more

Eight Billion Reasons Yahoo Didn’t Buy Facebook

For much of the year, Facebook had been in negotiation to sell itself to Yahoo. The market value of the “instant behemoth” social service sites has fluctuated, as services both large and small have changed hands this year. The first big acquisition was Newscorp’s purchase of MySpace for $580 million in 2005. That set a benchmark, which was driven upward somewhat by the NBC Universal purchase of women’s online network iVillage for $600 million earlier this year.

Social networking sites typically allow users to create and share blogs, pictures, and videos with friends and the wider public. What makes Facebook different from MySpace? Its founder(s) set out to create a social networking site that is designed for post-high school users. It connects people by region, college, company, and high school.

Build a personal profile and connect with others who are sharing your life experience as opposed to your social, entertainment, and artistic interests, which are the focal points in MySpace. Facebook attempted to blend a little maturity into the energized chaos found on MySpace, and they have been successful. Their current membership is somewhere north of ten million – compared to the 145 million that MySpace claims.

The MySpace inclusion of ‘artist pages’ allows artists working in audio and video mediums to freely distribute media from within a social network. It has become a central feature of the network. Artist pages exist alongside individual profiles, and in addition to the regular profile features … Read more

Pinterest for Business – Promoting Your Business through Pinterest

Social media and social networking sites have been sprouting like mushrooms. Considering its hype throughout the years, it is no wonder that it’s here to stay. From Facebook to Twitter, another social media site is making waves. This is called interest.
Interest is an online virtual pin board that lets you create your own visual board. Imagine taking some pictures that inspire you and pinning it to your cork board on your table or in your room. Interest holds the same concept. However, the images are online and can come from different people or different sites. What makes this so unique is that it is visually appealing and enticing. The pictures are the things that will really get you hooked. If you have pictures and images to share, Pinterest is highly recommended.

With these things in mind, exactly how can you promote your business in interest? What makes this different from Facebook and Twitter? And how far is its reach? Is it even helpful if you create an account there?

Pinterest, being a social media and networking site, holds the same concept with its counterparts. However, tweets and statuses are not its core, rather it works and revolves around pictures. As a business owner, this is one key advantage that you can use. You can take pictures of your items and post them on your interest account. Make sure you set it to PUBLIC for everyone to see and share. Rather … Read more

Pinterest for Business – Easy Peasy Product Promotion

Source: Flickr

Interest is one social media site that is just a few steps behind Facebook and Twitter. Even if it is trailing from behind, there is no doubt that interest is one unique social networking site you should consider. For marketers and business owners out there, it is strongly suggested that you switch to their business accounts to get the most out of your marketing endeavour.

If you want to get the ball rolling, here are some easy ways to promote your product on interest!

1. Group your products or services. One creative way to get the most out of interest would be to create your own visual boards. A good way to start is to organize and group your photos based on a general theme. For instance, if you are catering to fashionable clothes, it would be ideal to group it according to season and type. You can group your photos based on color, design, ingredients, locations, materials, and almost anything you categorize them. Do not sort all your photos in a single board. Make sure to create several boards with varying themes. You can repeat a picture to different themes that you see fit.

2. Highlight top products. Four most popular images can now be tracked via Pinterest Web Analytics. You can use this tool to see which image has the most number of re-pins, shares, and likes. This is a good tool that helps you identify which products … Read more