Why Pinterest Hit Big In Such A Short Period

Why Pinterest Hit Big In Such A Short Period

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The numbers will speak for itself. Interest has about 12 million users and 10 million page views a month in the United States alone. It has surpassed Yahoo in generating organic traffic and has become a strong third in the social media rankings. This achievement comes just a little over two years from its launch.
The phenomenal rise of interest is nothing short of astounding. The speed of its rise is akin to the escape velocity. But why did interest grew so big in such a short period of time? What has Pinterest has done to become so popular when the idea behind it is not exactly revolutionary?Pinterest is a cross between social media and social bookmarking. Pinteresthas become a huge success because of the way it tells a story to the world, less words more pictures.
With human’s ever increasing obsession about social media; it comes as no surprise that interest would try its luck. We have seen a lot of social media sites that allows you to ask a question, to rate places and even tell the whole world where you are at. Interest offers its ability to connect and expose brands to a lot of people through the magic of pictures.
Interest allows you to connect with like-minded people even you don’t know them from Adam. Once a person creates a Pinterest profile there is no stopping their heart’s content on what to pin. They can … Read more

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What Is Search Engine Marketing All About?

What Is Search Engine Marketing All About?

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Simply put, the purpose of search engine marketing is to increase the position of a web site or web page within the search engine result pages.
However, search engine marketing is much more complex than the definition gives it credit for being. In reality, search engine marketing encompasses a variety of strategies and techniques, which include:

Search Engine Optimization: Search engine optimization (or SEO as it is commonly called) is the process of increasing a website’s search engine ranking for different keywords. This is normally done by working on a combination of onpage and offpage factors. Onpage SEO factors include things such as meta tags, title tags, H1 and H2 tags, keyword densities and internal linking. Offpage SEO generally refers to obtaining links from quality web directories and relevant, trusted web sites. A big part of off-page SEO is obtaining external links that have anchor text that includes the desired keywords.

Pay Per Click Advertising: PPC advertising has gained a significant amount of popularity in recent years. Pay per click advertising allows you to list your website in specified areas of search engines (for example, the right side of Google) or on relevant web sites (for example, a website that is related to yours that displays Google AdSense ad units). Every time your listing is clicked, you pay the amount that you had bid on. A PPC campaign can be an excellent way to establish your brand and/or draw a significant … Read more

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Get Your Traffic To Expode – Use Social Media!

Get Your Traffic To Expode – Use Social Media!

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If you’re like me, I got really tired of paying for my traffic and striving to get a higher search engine ranking. The competition is getting tougher and tougher. Although I am getting more successful with my Google and Yahoo Marketing campaigns and that’s mainly because I’m getting more experienced at it. But believe me, I’ve wasted a lot of money going through the learning curve.

But I’ve gotten smarter! I’ve found a way to generate a lot more traffic to my website and it’s absolutely free! Yes, I’m going to continue using my words, but not as much as I have in the past.

How did I get started? I kept hearing how social media was going to be the wave of the future when it comes to internet marketing. So I started setting up a couple of accounts on sites like Facebook, MySpace, UTube and Twitter. Started asking people to be my friends and guess what started to happen. You guessed it! I started getting a lot more traffic to my blog and websites, best of all, it’s free traffic. I don’t have to work at getting ranking anymore. The back links from my media sites helps me to rank even higher in the search engines than I did when I worked at it.

If you use social marketing correctly, it will drive big traffic DIRECTLY to your site from the social media sites that you get … Read more

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Using Social Media To Win Your Ex Back

Using Social Media To Win Your Ex Back

In winning your ex back it is important that you make an honest examination of what happened and if there is a chance of getting back. Most relationships end because of small misunderstandings. It often can be fixed through communication. The best way to remedy this is to have a simple talk over coffee between mature individuals, seeking to resolve their differences.
Social media often makes it difficult for a person to get over the agony of a failed relationship. You can see your ex as he or she wades through life this time without you. It can lead to a burst of emotions that sometimes too much to handle. If social media can make you get hurt; you can also use it to your advantage.
Here are some tips that you can use in order to make social media work to your advantage and salvage your relationship with your ex
1. Using social media to communicate. Social media can help in fixing the broken relationship with its messaging and chat capabilities. The trick here is to let the other party to initiate the communication. Remember that you need to observe absolutely no contact right after the break-up. This will prevent things to get far worse and allow you to ruin the last morsel of chance of reunification. Once, your ex decided that he or she is ready to communicate with you don’t be over eager. Just make polite and short messages. … Read more

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Meet Digital Marketing Now

Manoli Lecture - Michael Kriak
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With the vast improvements on mobile technology nowadays, digital marketing is definitely trending. This concept is a bit comprehensive so I might as well elaborate on the details. First off, digital marketing also known as “push” marketing, dwells on the process wherein the marketer has to inform the user to establish a receiving of the material. This scenario is a lot different from the passive type which is referred to as “pull” marketing. Well, the latter is the other way around. Consumers are basically responsible for hunting stuff from the internet. Some sources would include blog pages or websites.

Are you getting the picture now? Mobile phone marketing or commonly known as SMS marketing is just one recognized instance. In terms of direct promotion, it is actually advancement. To make this clear, this initiative makes use of digital distribution channels in product promotion and service advertisements. By all means, it gets in touch with clients in a more suitable, and personalized manner. Further, it is very much profitable.

SMS stands for “short message service”. It is basically a medium of communication wherein short messages can be sent to a mobile phone. So I guess this information gives you another hint on the concept of SMS marketing. I think most people can be considered a little bit tech-savvy now with the fast-paced developments in our technology. So it isn’t really surprising that more than a hundred million marketing messages are sent via SMS every month. This merely marks the … Read more

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Six Marketing Strategies In Web 2.0 World

Six Marketing Strategies In Web 2.0 World

Manoli Lecture - Michael Kriak
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In Web 1.0 world, we are using internet banner ads, text ads, email, newsletters as our internet marketing vehicles to drive our marketing message to our potential clients online.
Today, internet had been transitioned to web 2.0, new internet marketing strategies are needed to continue be successful in internet world.

With Web 2.0, we need to consider not only the new means of reaching our online audience but also the new nature of the social Web. Weblogs, blogs, and other web 2.0 sites dabbling with social media tools such as wikis, podcasts, videocasting, photo sharing sites, social bookmarking are the key marketing vehicle to drive internet traffic to the targeted websites.

So, as an internet marketer for a Web 2.0 world and to be successful in an era where customers are freely discuss your products and services, you should consider the 5 important marketing strategies below:

1. Learn about social media

Social media is one the most important "must know" knowledge in Web 2.0. Thus, the first and foremost, you should participate in and understand social media by learning about it. YouTube, del.icio.us, Flickr, digg, MySpace, and Technorati are examples of new engines that you need to understand in order to effectively use them to reach your markets.

2. Marketing Plan For Web 2.0

You should factor let your visitors to play a more important role in your new marketing plan for Web 2.0. Let your website visitors to create content … Read more

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Social Media Etiquette

Social Media Etiquette

Online Advertising
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Social media sites understand they are going to be used as a marketing tool.
They are designed to accommodate marketing. Some users may bemoan the notion that a social media site has to be subjected to blatant marketing tactics and I do admit they can be annoying, yet it is this format that the world’s twenty-somethings are gravitating to.

This is a marketplace of ideas, random thoughts and fun links in an environment that is in so many ways ‘connected’ in a style that is often defined as a web 2.0 – the next generation of media sites.

If you spend any amount of time on a site like MySpace, FaceBook, Digg or other similar social media sites you begin to see how creative businesses have found a way to carve out a piece of the marketing pie. There are millions of ideas, products and services to promote and you can find them all on social media networks.

In some ways what has just been described may be thought of as more like a community garage sale or flea market, but site members can be choosey about who they allow to communicate with them.

What this means is that in most cases site members can block individuals from commenting on their website. Some sites even allow you to ban certain individuals from visiting your site while others allow you to develop your presence as a private ‘by-invitation-only’ page.

If someone visits your site and is … Read more

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Using Social Media To Widen Customer Base

Using Social Media To Widen Customer Base

Manoli Lecture - Michael Kriak
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How to get clients from social media is a question that a lot of business owners are struggling with. It is not surprising that many entrepreneurs are not happy when they think about this task because first, it seems difficult and second, it is very time consuming. Truth is, if you find customers on social media such as Twitter or Facebook, all you need is a good solid strategy and the time to do it. With that in hand, you can go swimming on these networks of people and fish for your new clients.
As stated, your much-needed strategy should include knowing about the demographics of each potential client so they will match on the services you currently provide. You see, even if a social network may contain about 500 million people, your potential clients may be not that big. Finding clients take time so that means that you need to spare a great deal of time for this as a business owner. A common misconception about a business that has ventured in social media is that when a business puts an ad, it will eventually go viral. While this may be true, a 2% chance is not that great so it means this does’to happen most of the time. 98% is the effort and dedicated work on the part of the business owner always makes this happen.
This work will include which social media is best to find a greater … Read more

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Reasons For Getting Social Media Into Web Design

Reasons For Getting Social Media Into Web Design

Social media is one to the best tools that a website owner can use to drive traffic. A lot of websites use social media as part of marketing. It has the ability to attract potential customers. A website can establish a relationship with people interested with their services and you can push information about your products on people’a wall or news feed. It is akin to the more antiquated form of delivering information to customers through email or catalogs. At the same time, social media allows customers to interact with shop owners. They are able to post questions about products. This fosters a unique personalized relationship that when used correctly will enable to build customer loyalty and repeat sales. This is the reason why there is a general need to merge social media into how your web site is designed.
A website that has fully integrated social media allows a continuing connection with customers. Even if the customers are no longer looking at your site; they are still able to connect with your business. Your business will figure prominently on their walls, after your customers have already left your site. Now, let us take a look at the reasons why it is important to integrate social media into your website design.
1. Sharing possibilities. This is perhaps the best reason why you have to integrate your web design with social media. This would allow your visitors to share what they find as … Read more

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Best Online Marketing Techniques

Best Online Marketing Techniques

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I have been in internet marketing for over ten years and have seen marketing techniques come and go. Some are still around and some are new and innovative. Below you will find what I believe to be the best and most effective online marketing techniques.

Article Marketing – Article marketing was and is one of the most powerful online marketing methods available. Not only does it do wonders for you and your business, it is free as well!

Article marketing consists of writing helpful, informative, easy to understand articles that actually help your readers, not try to sell them something. Then you submit them to article banks, directories and ezine publishers. When your article runs in a popular ezine, it can do great things for your business. Writing articles is not as hard as you might think so give it a try. You will be delightfully surprised at how much it can affect your business.

Remember:

Don’t worry about fancy words. People are looking for help, not big words.

Advertise in your resource box, not your article.

Provide real, helpful info and resources, hot hype!

Write from the heart! Let your personality shine through in your articles.

Blogging – Blogging is a newer form of online marketing that just started becoming popular in the late 90’s. Blog is short for weblog and means an online publication in the form of a log or journal. Blogs can increase your customer base, your traffic and your … Read more

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Steps To Growing Your Network Via Social Media

Steps To Growing Your Network Via Social Media

Building your network in social media is a great way to enhance your brand. You can improve how your customers can reach you who are tied to ways to make money online. But showing up on social media does not mean that your network will grow. Just like a plant it needs watering, nurturing and some sun to grow.
When you heard about the potential of social media, admit it but you got excited. You will have lots of fans, friends, followers, comments, traffic which leads to customer engagement. Engagement which can create leads and into conversions which is tied to make money online.
The truth about social media is that it works the same way as an offline engagement. Without a plan, you cannot just attract people in a snap. It takes a lot of planning to attract people to your page. It pays to have a direction so that you can ultimately say that you will make money online with your great network in social media.
Have a vision and an objective
Start things off with an objective about how you want your social media presence pans out. Once you have defined your objectives then start planning for strategies that makes sense in attracting people to your network. It is best to create connections to people that needs your services. Use a channel where you can promote your content and drive traffic ultimately to your network. Take care of current … Read more

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Social Media And Parental Guidance

Social Media And Parental Guidance


Social media has significant potential for marketing, but it can also be used as a means of keeping tabs on your extended family members.

Today families are linking together in social media for the purpose of keeping in touch with a cyber focal point. The results are an unusual bit of family connection in an online environment.

Interestingly some parents are getting MySpace or FaceBook account to keep track of their teens and those they hang out with in a behind-the-scenes way.

Social media provides an unprecedented opportunity for parents to peek into the lives of their children. Your children will do better with this scenario if they know in advance that you will be monitoring their online adventures. This allows them to be more reserved online knowing you are checking in. It also allows you to read the candid replied of their peers and help your teen to learn how to handle situations they might not even think to bring up to you, but may be important in their personal development.

You will find your child’s peers very open and honest in a social media environment. This can help you track trends that may not be helpful to your teen’s outlook on life.

There was a time when parents could not really follow their children everywhere, but social media allows your child a sense of freedom with the bonus of allowing you to view their lives through a different lens. That doesn’t mean you … Read more

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Four Steps To A Mistake-Free Social Media Effort

Four Steps To A Mistake-Free Social Media Effort

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Nowadays, most businesses are using the internet for different purposes. With the increasing results from social media, it is not surprising that businesses find it to be the most useful tool in their online marketing strategies. Yet, there are still some businesses that did’t even put effort to perfect their social media use. Being so, they are present online but are not reaping the numerous benefits that social media could do for their business.
Is your business one of them?
Now, don’t fret just yet because many businesses have suffered the same fate. The thing is you’re here and seeking remedies. So that means you want to be free from mistakes and want to improve use of social media for your business. Here’s how to clarify your next moves:
1. Define your goals. In any aspect of a business, goals are most important. You need to set your goals in order to measure your room of improvement. Before doing any campaign or promotion, set a realistic and doable goal. For example, you’re doing business in the local area and you wanted to use the social media marketing to create a website or maybe a blog for your business. Your main goal here is to increase web traffic to increase popularity in turn. See? Setting a goal is a great help because it provides direction, and you will have different strategies on how to use the social media effectively.
2. Acknowledge Read more

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Keys To Blogging Success With Social Media

Keys To Blogging Success With Social Media

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For sure you have heard about the fact that blogging success involves a lot of social media help. If you haven’it, then you probably have not gone into the core part of internet marketing. Social media is a fast way of marketing your online business to different parts of the online world. It’is where the fish are. If you have a business online that you want to promote as fast and as easy as you can, you only need to visit as many social media websites to get it done right away. There are many places for social media that you can find online and some are even very popular to those who know nothing about internet marketing.
When it comes to social media, you need to learn a few important tips and keys to making your blogging a great success.
Making use of your knowledge in this area will surely take your blog into heights. Here are some few key points that you need to keep in mind when using social media marketing:
Get a huge following. Having a huge number of followers will not only get you a huge number of friends on any social media site that you are registered in – it will also help you market your business online. Let’a set Facebook for example, where almost all the people in the entire world are hanging out every second of their day. If you had 5,000 friends … Read more

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Stepping Up Into Mobile Social Media Marketing

Stepping Up Into Mobile Social Media Marketing

Are you thinking of expanding your business with the help of social media on mobile? If you are thinking along that line, then we have good news for you. It is very possible and not at all that complex. Since a lot of consumers have embraced the social media frenzy and have apps of those sites on their smart phones, this becomes a great opportunity for business owners to go into where the clients are. First thing to do is set up a mobile site for your company. It is not like your real website, although it should contain all the necessary details. Your mobile website should be linked to social media sites and will be accessible with the use of apps. Many companies offer automated system that will take your existing business site contents and transform it into a mobile friendly format.
Once you have set up your website to be mobile friendly, you can now start offering good deals. For instance, when your client is always checking into your mobile site, tell other contacts about you or share their location with friends while they are in your premises, the act should be rewarded. So you can send your clients some discount coupons that can be accessed via the mobile site or linked to a site that gives special privileges or check in rewards. This idea will then make your mobile community buzz because you are giving rewards to people who check … Read more

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Social Media for Business Interact with Customers Better

Social Media for Business – Interact with Customers Better

Social media sites like Facebook, Pinterest and Twitter have one thing in common: they are built upon a member-base that amounts to hundreds of millions of unique users. Exaggerated? This is the average number that most surveys are returning, and from these surveys, it has been found that these sites have thousands of unique viewers logging in at any given time. Why should these statistical data be of importance to anyone?

Given the fact that we are now living in the age of digital information, people access the Internet for a lot of reasons. We access Google to look for information on restaurants, cinemas, shops nearby, and even travel services. People also log on to these social media sites to look for something: INFORMATION. People log on to Twitter or Facebook to look for information other than “who’is watching what?” And “where people hang out?” People log onto Facebook or Twitter because businesses have created social media account to spread information about their promos, products, and even serve as an avenue for customer interaction.

But let’a focus on customer interaction. Twitter and Facebook have features which allow page owners or account owners to reply directly to another status. Now, what if you have a Facebook page about your computer hardware retail store? Supposing you post a customized rig for sale and a customer has posted a comment and inquired as to how much. Unlike emails, Facebook and Twitter provides real-time notifications … Read more

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Social Media – A Family Connection

Social Media – A Family Connection

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Social media is a perfect vehicle for connections between family and friends. While it has many marketing opportunities there is a more personal side to social media worth exploring.

For instance, families used to connect only through the occasional letter that may be passed around from one family member to another and photos of grandchildren were passed along in Christmas cards.

Today social media is having an impact on how scattered families can remain connected. Beyond the useful emails, the use of social media can allow families to access a number of methods to help keep others up-to-date on family news.

Slide Shows – this is a photo tool that can allow you to send highlights of a special event in the life of your family such as a birthday party, anniversary or family trip. In a matter of moments your family can gain access to a visually pleasing presentation of your most immediate adventures.

Social Networks – many social networks provide a privacy setting that only allows approved members into your personal network. For all intents and purposes this type of network allows you the privacy you may desire in sharing family news, audio, video and photos in one convenient setting. Other family members can also set up a privacy account, which allows a no-cost alternative to family connections.

YouTube – Video sites like YouTube can be repositories for family videos. In most cases, however, the video information remains available to … Read more

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Pinterest – The Current Big Player In Social Media

Pinterest – The Current Big Player In Social Media

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There’is no doubt that Facebook and Twitter are on the topmost tier in the social media sphere. However, the bigger player based on its growing popularity would be Pinterest. In fact, everyone’I dubbed it as the next big thing in the social media as it has finally brought a lot of excitement in the internet. Interest has actually millions of active users that have been socializing on the site, and the number is still growing.
But what makes it actually the next big thing in social media?
Well, for one, Pinterest just has this amazing way to function as a big socializing blog for individuals who have registered on the site. Users can pan and repair everything on Pinterest, like for example product photos for the user’s business purposes, recipes, plain experiences and many more. There is much more that Pinterest has to offer. Its rising popularity has contributed for Pinterest to become the next big thing in social media. The site has actually started to be given life on the internet world in the years 2010, but it was not until 2011 that Pinterest started to wow the users. But during the time, only people who have received an invitation from Pinterest or from a Pinterest user would have the chance to join in and given the opportunity to use the services.
Then later, the rules changed, anyone can now easily register a top interest even without invitation … Read more

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The Effective Social Media Marketing Schedule

The Effective Social Media Marketing Schedule

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What are your reasons to join social media sites? If you are a business working your way with social media and mobile marketing, you have done a good thing. The first reason for this is because you have expanded your exposure not only by client experience, but also by client testimonies and social interaction and rewards as well. The real motivation of any business to engage in social media and mobile marketing is to connect with individuals, return customers and new clients. With the help of the internet and social networks you have accounts in, you bring your business to where your clients are and develop a connection with them. However, making such connections will take great effort and huge amount of time and enough thoughtfulness too.
A lot of businesses sign up on social media to create online presence but then all of a sudden their page becomes silent. No one answers any comments, questions or wall posts. Nobody updates and uploads any pictures. It’s as if the business has gone down. The page becomes dormant for moths. And then all of a sudden someone replied to your post 3 weeks ago, an album was uploaded and an update was posted too. What just happened? Did the person responsible for the online interaction away for many months? Is the business running again? Customers who will notice the change will only say “what a waste of time. It will be gone again … Read more

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A Skill Which Bring New Pinnacle

A Skill Which Bring New Pinnacle

Yuk saatnya action ^_^ Apa idemu? Tulis di komen yaa :)
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At e-Fuzion we understand the growing importance of the social media and provide tailor made solutions to help clients harness the potential of the Social Media… SEO Delhi Company focuses on the core aspects of Social Media Optimization which are: Increasing your link ability through fresh, informative and eye catching content Making tagging and book marking easy through implementation of Social Book marking buttons on your blogs and important pages Rewarding Inbound links Making your content travel through creation of presentations and submission of the social sharing sites. We also syndicate encouraging the smashup from an SEO Delhi company standpoint, Social Media Optimization, if done in the right way, can provide you with the following benefits: Traffic, A good number of quality back links, Increase in Page rank.

The Social media campaign that we undertake for our clients follows a stepwise approach which is defined as follows:

Researching the audience: To enable this, we at e-Fuzion with SEO Delhi Company, understand your business domain and niche and try to identify communities, forums, Book marking sites and other web sites that cater to your interest and goals. We thoroughly research and identify the audience that would best define your targets and goals. We then identify processes through which a buzz can be created and actively involve our team of experienced professionals in the communities identified.… Read more

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Types of Internet Marketing Media

Types of Internet Marketing Media

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Internet marketers today have become very intelligent at mixing the most feasible trends in marketing. Doing so, they have managed to stabilize a connection between the buyers and their products or services. But it’s not just the whizzes at online business or marketing that has employed the viable mixture of media. Even regular businesses, small and large alike, are also doing the same. This endeavor has become a profitable course for them, as well as getting them a good edge in the competition.

To better understand internet marketing media means further knowing what type or types to use to have better content. Missing out on what these forms of media on the other hand, would likely lead to unkempt business. So here’is helpful information that every online business should know.

What Are The Types of Internet Marketing Media?

Paid Media. Considered a highly advantageous medium in marketing, this can be simply implemented by displaying advertisements, sponsorships and pay per clicks. Another good thing about paid media is, it can be carried on at the same intensity as it is noted in the demand for it. Being so, the business owner has great control of this media. Previously considered as “old school” advertising, the rise of social networking sites such as Twitter and Facebook erased its so-called traditional image. Today, being present – or having active, lively accounts – at these social networking sites dictates a business’ online presence. The thing is, paid media … Read more

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Social Media – Bring Your Skates

Social Media – Bring Your Skates

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The owners of the social media site, ShoutLife, are all in their twenties.
They have sought to create a fun environment for their thousands of guests. Connections are made and marketing takes place as members enjoy getting to know more and more ‘friends’.

If you stick around long enough, you are likely to receive a bulletin alerting the minions to a group-wide event. Recently, that event was a roller-skating party in Michigan. The date and time were announced for a facility that likely housed around 200 individuals.

What about the individuals who live in Australia, or Maine for that matter? How many of these individuals would/could travel to Michigan for a roller-skating party hosted by individuals they had never met?

There is a strong likelihood that the owners of ShoutLife wound up skating with some of their friends and family. Perhaps a few members who lived in the region showed up, but most of the visitors of this social media site did not attend.

The question is, “Did it make sense for the owners to post an event that would not likely draw a crowd?”

The answer is yes. You see, for most of us just the thought of trying to gather a global network of individuals to something as simple as a skating party will draw a smile. Not only will we smile, but we will remember enjoyable times with friends in our past. Not only will we remember, but we … Read more

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Using Social Media To Promote Home Business

Using Social Media To Promote Home Business

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Social media has become a potent force in marketing. It has become so potent that it is used by big companies as well. Social media marketing is a great way to make money online. It offers a way to get a particular business to be known.
One great way to harness the power of social media is to use its potential. A lot of people have found ways to make money online through engagement in social media. As its name suggests, social media allows you to engage with your customers. Engagement is a very nice way to having your way with the customer. Customers are most likely trust you as a business if you have a very robust engagement. There is no other way to get this trust by having a great social media presence.
Since your business is primarily located at home, you have very little opportunity to market your wares and services outside the neighborhood. You need the reach of social media to reach people in other places in order to extend your influence. Social media allows small businesses such as yours to leverage its potential and give you the edge that you need in order to make money online.
Blogs
Blogs remain as the best way to promote your business online. If you tie it up with social media, it will be a potent tool to have. You can push information from your blog to the news feeds … Read more

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How Social Media Boomed Internet Marketing In 2012

How Social Media Boomed Internet Marketing In 2012

Social media has taken off and it took with it Internet marketing. Social networks have become so popular than ever that it has become a valuable tool for Internet marketers. Nothing has been more effective in the delivery of the message than the use of social media. Internet marketers have seen this phenomenon and as they have increased their social media presence they have seen the benefit that it brings to their efforts and to boost the awareness of the brands they are carrying.
Marketing using social media has become part of the overall marketing mix in 2012. More businesses have seen the potential of social media in delivering information to the people. More so, an increased awareness will lead to better product exposure that business can only dream of in the past.
Word of mouth
Social media proved to be the most important vehicle to drive word-of-mouth marketing. People generally want to ask for referrals before making any purchases or patronizing any products. The use of social media means that people can be informed about products and services and at the same time ask for recommendations. It has become easy to look at the consumers giving comments on the pages of certain businesses. Now lies are no longer the yardstick that makes the page a success. It is now being received by commenters that drive its success. The changes in the Facebook pages allow people to comment without necessarily having to Read more

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The History Of Social Media Websites

The History Of Social Media Websites


Man has always been a social animal and hence, has always lived in complex social structures.
The Internet added a new dimension to this aspect through the concept of social media websites.

How It All Started?

As the Internet began to permeate into every home, teenagers found a new way of expression via the Internet. One way teens found of sharing common interests with other like-minded teenagers was through MySpace. This mode of expression had no immediate checks or rules clamped on by adults– parents actually felt safer having their teenagers play on their computers at home instead of partying outside.

Teenagers as well as adults found MySpace to be exceptionally fast and viable way of communicating with one another. They could use Myspace –and now Facebook or Second Life– to interact with one another, to share files with one another, and to coach one another into the fulfillment of their dreams.

The popularity of social networking websites grew with the need for the teenagers to have a space of their own, away from the prying eyes of their parents and other “responsible” adults. What resulted was an extremely healthy and effective way of communication that spread like wildfire across the globe gaining thousands, if not, millions of members every day.

Until a few years ago, even though millions of teenagers spent hours on MySpace, many adults did not even know of its existence. Unfortunately, as social media websites became more popular and widespread, … Read more

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Future Of Social Media Sites

Future Of Social Media Sites

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The current proliferation of social media sites is the most pervasive phenomenon on the Internet today. Not since the dot.com explosion has the there been an Internet trend that is so widespread in its popularity. The comparison with the dot.com growth is in fact one that is made by many industry observers, and while there are a number of clear similarities, there are also some important differences.

It is expected that by early 2008, all the various social media sites will have more than 230 million members. That number is predicted to grow until 2009, with a leveling off on the number of new members expected by 2012.

The combined revenue from these sites, which in 2007 reached almost $970 million, is estimated to balloon to a whopping $2.4 billion by 2012.

Membership growth in social media sites varies greatly from region to region. The Asia Pacific region accounts for the lion’s share of users, with 35% of the total users expected by the end of 2007. EMEA accounts for about 28% of all users, North America follows closely with 25% percent, and the Caribbean and Latin America trails behind with 12% of all users.

With the inevitable crowding of the social media site industry, many observers feel that consolidation of the market is a sure thing. This has given rise to some predications that the smaller individual social media sites will be swallowed up by the bigger players in the field. Some … Read more

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Social Media Marketing Trends

Social media marketing has taken the World Wide Web by a storm. Different forms of social media have popped up left and right. Consumers have taken to it very well and businesses have made a fortune thanks to it. It’s obvious that social media marketing isn’t going anywhere and that it’s here to stay. This means that a lot of different trends are sure to come out. Here are some things to look out for in the world of social media marketing.

1. More Videos – YouTube has dominated social media videos. As people have seen the success of this there are likely to be other platforms used. A lot of other video sharing websites are likely to pick up the pace and keep up with Youtube. With the number of people already making use of YouTube it will only be natural for businesses to try other platforms that are more business oriented. Live streaming and interactive broadcasts may also start entering the social media marketing.

2. Going Mobile – the internet is everywhere and accessing it can be done from mobile phones. Social networks such as Facebook and Twitter already offer versions that can be used on mobile phones. Other social media platforms are likely to follow in suit allowing customers to take social media marketing to the next level. Now, people don’t even have to go to their computers to be able to gain access to social networks.

3. Questions and Answers – while Question & Answer (Q&A) … Read more

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Are You Ready To Be On People’s Gadgets?

Are You Ready To Be On People’s Gadgets?

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If you take a look at the modern gadgets and social media devices that people use today, you might have noticed that technology is moving at a rapid pace that it is almost difficult to get away from what we call digital screen. The implementation of touch-screen technology was quickly embraced by many people all over the world. Many businesses use these different mediums to stay on top and become competitive, while consumers also use them but as a form of entertainment.
There are other forms of entertainment available these days, but more people are becoming technologically savvy. As years go by, consumers and business owners are also growing up with technology.
As a result, most businesses nowadays need to concentrate on how to be prepared for the new multi-screen world. It is very common these days that consumers and are using these different mediums to gather information that they need and people in advertising and marketing should understand this well. Even if this can add to the workload, these departments need to learn and how to use these different digital mediums to their advantage. Here are some different mediums that many consumers use each day and how a company can use it to its advantage.
Cell Phones
Using laptops can be too much of a hassle for many people these days. This is because the world is becoming more mobile. Connecting to the internet using your phones is much … Read more

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Social Media for Business How to Maximize your Social Media Presence

Social Media for Business – How to Maximize your Social Media Presence

Social media sites, like Facebook, Twitter, Pinterest, and LinkedIn, have become a huge hit for business owners over the past couple of years because of their huge marketing potential. The fact that you expose your business to millions of people all over the world is nothing short of tempting. If you rake in a fraction of that, you’d still be raking in hundreds or thousands of people to your business, which is more than enough to increase your profit and build your brand effectively.

But is it enough to create a social media account and wait for it to work its wonders? You’d have to do a lot of work and tweaking to really maximize social media. How does one effectively make use of these social media sites?
For the sake of this tutorial, let us pretend that you are the proud owner of a dog-grooming business.
1.) Keep it updated – Whether you’re limited to Twitter’s 140-character limit or Facebook’s status contents, you need to keep your social media updated with fresh content. In this case you can post a link to an article about dog grooming or your own article with a link to your website or business’ contact info. Your customers will appreciate the fact that you are updating your page and they can expect fresh content. This also gives them an idea that you can address their concerns through your social media accounts because … Read more

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Mobile Marketing Using Social Media For Your Mobile Campaigns

Mobile Marketing – Using Social Media For Your Mobile Campaigns


The popularity of hand held devices like mobile phones eventually paved the way to a new marketing strategy and that is what we call mobile marketing.
To date, marketers and business owners are seeing great potential, considering the increasing number of mobile phone users around the globe. The numbers alone are already deciding factors as to why this could be an avenue to tap on top of the tradition and current form of advertising.

A good way to get started with mobile marketing is coupling it with social media. Social Medias are currently a hit and everyone has an account or two in any of the social media sites. This could be an opportunity to go well with mobile marketing, especially because most of the social media (like Facebook and Twitter) have apps that can run in any handheld devices. With that said, how will we be able to use social media and maximize its potential with mobile marketing?

Here are a few tips.

To get the ball rolling with your mobile marketing campaign, it would be best to create a page or an account dedicated to your business or product in your preferred social media site. For instance in Facebook, you can create a fan page dedicated for your business. You will be able to post updates and statuses every now and then. If you have a new product you want to introduce, you can post a picture … Read more

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