Pinterest Ways To Driving More Traffic To Your Website
How Pinteresting! It seems that businesses have been jumping into the bandwagon and trying to leverage the power of the new kid on the block—Pinterest. And, for good reason they are so excited about the potential of this new social media. Perhaps marketers are impressed on the rise of this social media. Just look at the number of users attracted to the website in a short span of time—aren’t you impressed?
As the smoke clears, we are confronted with a question. How to use Pinterest to effectively drive more traffic to your external website? If you are not convinced that Pinterest has this ability just take a look at the facts. Pinterest has edged out Yahoo in driving organic traffic and has repeatedly outlasted Twitter in driving referral traffic.
Driving traffic to your website boils down on how much you know about Pinterest. The more you know about this new social media the better chances of driving traffic to your website. However, this takes time. You need to spend a lot of time before you get the hang of using Pinterest. Don’t fret if you have don’t time to learn. This article will give you tips to shorten the learning curve and get you up to speed in carving success in Pinterest.
First Step: Make your website pinnable
Make your website pinnable. This will dramatically increase your chances of getting involved with Pinterest. Most of the websites are designed with Pinterest not in mind. That is why most websites are text-heavy. You can do something about this. Put Pinterest buttons on your site to make it easy for users to pin things from your website. Also, you need to solicit the help of various tools for Pinterest to make your website pinnable as you migrate to a better site that is compatible with Pinterest.
Second step: Improve your content
Re-pinning accounts for 80 percent of the activities on Pinterest. That is why it is important to have original content for your visitors to pin. People keep an eye for original content. The more original stuff you put out in the wild the better it will drive traffic to your site. The formula is pretty straightforward, the more original you become the more chances that your site gets referral traffic.
Third step: Pin more videos
Pinterest most exciting iteration is when it allowed videos to be pinned. This revolutionized an already revolutionary way to connect with people. Let’s face it. Videos have a distinct effect of people. Mix videos and pictures to make your boards more interesting. The idea is to attract people to take a look at your boards and link it to your website for referral traffic.
Fourth step: Follow other people
Following people to follow you back worked with Twitter. If this trend holds water then it is time to follow back the people that chose to follow your boards. After all, Pinterest is a social media site. It is bound to be social. Never allow your brand to live in an island. It does not work that way.
Pinterest can be a force to reckon with as it grows. The rate of growth depends on people using the platform. The more users will make it more effective in driving referral traffic and get your brand out there in the wild.